E3 season is upon us. For many, this is a momentous occasion. An annual ritual like no other. A period of sheer glee where we can bask in child-like wonder and speculate on what Santa Claus will bring come his next visit. Few companies inspire this essence of wondrous nirvana like Square Enix, a company with a history of igniting pure, unadulterated excitement while barely saying anything of substance. Square Enix can drive a fan crazy like few other major corporations can, besides maybe Apple. So unsurprisingly, when they announced in the run-up to this year's E3 that they have a press conference for the first time since 2015, auspiciously touting it "the next chapter is about to begin", expectations soared.