"It's just become cheaper for more girls to get the smoky-eyed look of Christina Aguilera. That's because Wal-Mart Stores is moving into the cosmetics aisles, ready to battle for billions in teen dollars. Wal-Mart recently decided to expand its "No Boundaries" line of low-priced cosmetics for teenagers and tweens — children in the 8- to 14-year-old age group who are hovering between childhood and adolescence — into 1,500 of its 2,600 stores. Wal-Mart first introduced the makeup line, an extension of the chain's private label brand of apparel, shoes and accessories of the same name, in selected stores in March. The retail giant will also continue to roll out the line in new and renovated Wal-Mart stores that have a high percentage of teen customers, says Wal-Mart spokeswoman Suzanne Decker..."
Source: http://abcnews.go.com/Business/wal-mart-woos-teens-makeup-line/story?id=87186
"Retail giant Walmart has added a new range of anti-aging make-up to its shelves - aimed at young children.
The new 'Geo-Girl' beauty line is said to be aimed at the 'tween' market of 8-12 year olds, and will include blusher, mascara, face shimmer and lipstick that is 'mother approved', as well as anti aging products.
According to the marketing team behind the line the formulas are designed for 'young skin' and contain natural ingredients like white willow bark, chamomile, lavender and calendula, as well as anti-oxidants which are said to prevent aging."
Source: http://www.dailymail.co.uk/news/article-1350857/Walmart-Geo-Girl-anti-aging-make-targets-EIGHT-year-olds.html#ixzz1CHWVioQH
Are you kidding me? Aren't kids nowadays growing up fast enough as it is? Now we need to push an anti-aging makeup regime on these kids so they stay young and still manage that Christina Aguilera "smokey eye" look at 8 years old? Really, I want to cry sometimes at the clothes that they put out for these young children...halter tops, short shorts, platform heels...I just. What happened to the days of wearing long sleeve tops and jeans and wearing age appropriate attire? ...and now this. I also like how they say they are marketing this to the "teen audience" when they are really for the most part marketing to a tween audience, which is what 8-12 years old really is. What messages are we sending our kids nowadays?
Source: http://abcnews.go.com/Business/wal-mart-woos-teens-makeup-line/story?id=87186
"Retail giant Walmart has added a new range of anti-aging make-up to its shelves - aimed at young children.
The new 'Geo-Girl' beauty line is said to be aimed at the 'tween' market of 8-12 year olds, and will include blusher, mascara, face shimmer and lipstick that is 'mother approved', as well as anti aging products.
According to the marketing team behind the line the formulas are designed for 'young skin' and contain natural ingredients like white willow bark, chamomile, lavender and calendula, as well as anti-oxidants which are said to prevent aging."
Source: http://www.dailymail.co.uk/news/article-1350857/Walmart-Geo-Girl-anti-aging-make-targets-EIGHT-year-olds.html#ixzz1CHWVioQH
Are you kidding me? Aren't kids nowadays growing up fast enough as it is? Now we need to push an anti-aging makeup regime on these kids so they stay young and still manage that Christina Aguilera "smokey eye" look at 8 years old? Really, I want to cry sometimes at the clothes that they put out for these young children...halter tops, short shorts, platform heels...I just. What happened to the days of wearing long sleeve tops and jeans and wearing age appropriate attire? ...and now this. I also like how they say they are marketing this to the "teen audience" when they are really for the most part marketing to a tween audience, which is what 8-12 years old really is. What messages are we sending our kids nowadays?