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I enjoyed the movie, it had a good story and if deadly ghosts, magical spirits, soul powered machines and good character development aren't Final Fantasy, I don't know what is?
Well like I said I think it's the fact that it was set on earth that put so many people off. It seemed too real, a future of our planet, and not a fantasy world.
Also I think people were really expecting to see chocobo's and moogles and other beasts other than alien spirits. Alien spirits are fine, but on their own I think it made people look down upon the movie, especially when these spirits were put on earth.