John Lennon On Citroen DS3 Advertising...

Laro

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I wasn't sure where to put this thread, so please move it elsewhere if I'm wrong.

First, watch this video:


The following words are what we hear John Lennon say in the Citroen DS3 ad:

Once a thing’s been done, it’s been done. So while this nostalgia... I mean, for the sixties and seventies, you know, looking backwards for inspiration, copying the past. How’s that rock n roll? Do something of your own, start something new, you know, live your lives now. Know what I mean?’

As I played it over an over again, I noticed that Mr. Lennon’s mouth movement did not correspond to the words he said. I found this very strange and puzzling. The speech itself, when you look at it again, doesn’t fully make sense

I did some research on the original footage of an interview for BBC that John Lennon made in June of 1968. The original speech goes as the following:

'So I was writing 'Spaniard In The Works' and I knew... I never got past a story longer than a page. So I read a whole stack -- sort of ‘The Madman’s Sherlock Holmes' where you get all the stories in one, and realized that every story was the same story. So I just wrote one 'Shamrock Womlbs' after three weeks of Sherlock Holmes in Tahiti. And that was the end of it'

This BBC interview was about the reading materials that inspired Mr. Lennon to write his own book called ‘Spaniard In The Works’. This is pure evidence that the words we hear in the 2010 Citroen ad had been altered and were no longer the same as the original. John Lennon’s original voice had been erased and replaced by a voice-over.
I found this very strange and puzzling. Why would the Citroen company change the original audio? Is the alternate voice John Lennon’s or a phony’s? The speech in the Citroen ad, when you look at it again, doesn’t fully make sense.

Here is the comparison of the two video footages:



One of the comments on the advertisement video stated:

'I disagree with John Lennon. I think that the past can be an excellent source of inspiration, as far as you focus on the future. The Beatles themselves had been inspired by persons like Elvis. That's Rock n Roll.'

John Lennon and the other Beatles were inspired by the past, so why would John Lennon make such a statement as the one we hear in the ad? This is more evidence that the new voice-over must be fake and not made by Mr. Lennon himself, both in the interview and any other statement he ever made. We know this when John Lennon refers to Sherlock Holmes in the BBC interview. This means that John Lennon was looking backwards for inspiration, a total opposite of what he said in the Citroen ad.

Putting this matter aside for a moment, I then proceeded to analize the ad as a whole.

In the ad, John Lennon is the primary focus of the first-half. At the top right-hand corner, the two words IMAGINE PEACE are seen for two seconds until they fade and disappear. John Lennon makes a statement regarding past and inspiration. When he says the word ‘sixties’ the footage jumps up, like an antique footage. This does not happen in the original interview of 1968, this means that the footage has been altered for the purpose of the commercial.
Near the end of John Lennon’s speech, his tone is lifted and sounds happier after he had said ‘How’s that rock n roll?’. He then puts his hand to his bottom lip and gently bites his finger. During all this, he glances directly at the camera with unhidden glee in his eyes. Suddenly, the screen flashes in black and John Lennon is removed from focus. Two white words shoot out from opposite sides and meet in the middle. The two words are ANTI RETRO. As soon as this happens, bass claps and sounds of drums fuse to form a fast-phased rhythm. It gradually builds up to become a catchy electronic tune which is understood to be the theme music of the ad. Then a dark, lustrous Citroen DS3 quickly becomes the main focus of the ad. We see multiple flashes of the car from different angles as it slowly drives in the black background. There is a faint reflection below the car, which is evidence that the floor must be made of well-polishes stone or metal. The car has a cherry-colored hood, which probably indicates that it is a convertible vehicle. We see the car for about five seconds. Then the screen flashes in white and we are greeted by the name of the car in black letters. The car is called Citroen DS3. This statement lasts for exactly two seconds before it is replaced by the Citroen logo. The shading on it changes, this indicates moving light. As soon as the light is set in stone, which is much less than a second, the Citroen company motto appears below the logo in red letters. It says CREATIVE TECHNOLOGIE. At the same time, the website link appears in grey letters at the top right-hand corner. Everything stays like that for one second. The music stops and that concludes as the end of the Citroen DS3 commercial.





The question here is: What the hell Citroen?
 
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My gran hates this advert with a passion. They made another with Marilyn Monroe. Using dead celebs to sell your products is bit creepy IMO. Car adverts are abit hit and miss with me. The ones I like are the ones with catchy tunes and a nice car. Using John Lennon doesnt make me wanna get a car, if anything it makes me change the channel and not listen to his edited little speech.
 
when i first watched it i didn't notice the audio and video seemed to be "out of sync", but i was also taken aback by what he's supposed to have sad in the citroen ad, it didn't seem lennon if that makes sense.

i dont think i ever saw this ad on tv, but its just wrong. if citroen can do that with footage of him does that mean these big companies can do it with any footage just for the sake of advertising? hitler spouting messages of...love? definitely not right and i'd be surprised if they didnt get some sort of fine for doing that.
 
The thing is, Yoko Ono allowed this to happen. If anything, both Citroen and Yoko Ono are milking money because of John. I still don't get why they changed the audio though. John Lennon and the car have little, if nothing, in common. Making money from dead celebrities is plain wrong. Only a VERY desperate company would do such a thing. Even then, if I was Yoko Ono, I wouldn't allow it.

Again, what the hell?
 
It seems as if they are just deliberately doctoring the original clip in order to present their own message. They are just using a dead celebrity which many people today look back on with nostalgia and reverence and making him say not to look back but forward, in an attempt to make it seem as if he is telling them that himself and so that they will listen. I don't think it is right when the person hasn't actually said those words at all, and probably will not agree with them. I just watched the Marilyn Monroe one after this and it seems to be a series of adverts that Citreon are producing, using dead celebrities that people often refer to and look back on, and making them say "don't look back, live now", and then showing us the car. It's quite low really, and the lip synch is quite obvious (especially in the Marilyn Monroe one).

If they wanted someone to tell us not to live in the past they should have made a fictional character up, or made a dinosaur speak or something. Or if an actual celebrity / movie star / musician had said something like that and those words actually belonged to those people then that would have been ok. I'm not comfortable with putting words into peoples mouths, literally, and posthumously.

It's been done on adverts before. I believe that Elvis has had the same treatment on more than one occasion in different adverts.
 
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