Sure it's only an MTV award and sure it was only awarded the "Do Believe The Hype" award. But it's an award nonetheless. (:
Final Fantasy XIII had to fend off competition from; Resident Evil 5, Duke Nukem Forever, Diablo 3 and Prince of Persia to be achieve the "Do Believe The Hype" award.
This only goes to show that the hype around FFXIII still exists 2 years after it was announced for development, however, Yoshinori Kitase, the producer of Final Fantasy XIII was unfortunately not able to receive the award in person and left a video message as he could not be drawn away from Square Enix studios in Japan as, "Final Fantasy XIII is at a very important stage in it's development.
Source: German MTV Game Awards 2008.