There will be trophies, yes. I don't care much about trophies though.
And I spend a lot of time crafting/gathering/mining, but these days the beast tribe dailies are taking most of my gameplay time. It's such a chore now. While I'm doing the beast tribe quests, I've got the duty roulette on queue to take advantage of the Gil and tomes. Every once in awhile I"ll do dungeon runs (story dungeons included) with friends here. Other than that, just trying to explore and fully experience what the game has to offer, little by little. I haven't even done any coil runs yet, or whatever that is. xD Still have yet to finish storyline. Almost there though.